CP + B Digital Awesomeness

Tweets about CP+B

Jobs

  • Media Supervisor

    At CP+B, we are constantly seeking out and negotiating…

  • Interactive Producer

    CP+B is seeking highly knowledgeable and innovative…

  • Technical Lead

    CP+B is looking for experienced and highly…

  • Content Manager

    Content Management at CP+B is a mindset. Yes it…

  • Social Supervisor

    Our Social Media team is looking for an experienced…

  • Associate Planning Director (Boulder)

    The Cultural and Business Insights group brings…

  • IT Operations Specialist

    The IT Operations Specialist works with IT Managed…

  • Server Architect

    The Server Architect is ultimately responsible…

  • Executive Producer, Interactive

    We are seeking a highly knowledgeable…

  • Digital Analytics Manager

    Are you someone who is driven to deliver best…

  • Interactive Developer (Standards)

    CP+B is looking for standards developers to join…

  • Assistant Editor

    We are seeking an Assistant Editor to join our…

  • Art Director

    Advertising freaks seek like-minded souls….

  • Social Supervisor/Director

    Our Social Media team in Los Angeles is looking…

  • Copywriter

    Advertising freaks seek like-minded souls….

  • Sr. Standards Developer

    We are looking for an innovative standards…

  • Associate Planning Director (London)

    Job Responsibilities: Overall…

  • Freelance Business Affairs Manager

     CPB is looking for an LA-based freelance…

  • Traffic Manager

    We are looking for experienced Traffic Managers…

See All

Follow

November 21, 2012 VIEW POST

Fanappz

Launch Viral Sweepstakes

Launch Viral Sweepstakes & Promotions

Effective social marketing is not just about the size of your fan base, but also about how your fans are engaging with your content. Fan Appz Social Experience Apps are designed for that purpose — to create unique and brand-specific experiences for your fans that enable them to interact with your brand.

Learn More

New: Create a Trivia Game

What's New: Create a Trivia Game

Engage your fans with Fan Appz’ new prediction or trivia game, an Open Graph app that drives viral awareness and sharing. Inspire fans to flaunt their knowledge, share their opinions, tout their wins and challenge friends to compete. With the daily addition of new questions, real-time scoring and a dynamic leaderboard, your game will keep fans coming back.

Learn More

November 21, 2012 VIEW POST

Cinecoup

Calling all filmmakers:

Do you have a bold idea for the big screen? Do you have the chops to make it for $1 million?

 The CineCoup Film Accelerator is a disruptive new model for filmmakers to develop, market and finance their feature films. Filmmaking teams apply to CineCoup with a two-minute trailer. They advance through a gamified selection funnel that’s designed to package their projects and build audience support on the CineCoup social web platform. The Top 10 projects will be optioned for development and one will be selected for up to $1 million (CDN) in production financing and guaranteed release in Cineplex theatres in Fall 2013.

The Broad Strokes

Cross-Canada Meetup Tour: WTF is CineCoup?

November 21, 2012 VIEW POST

EIFF + NAIT DMIT - Digital Media Mini Summit One Page

                                    EIFF BOX 

The EIFF  - NAIT  DM & IT - Digital Media Mini Summit is a one day event

of interactive tech talks, exploring the building and integration relationship between film, video, web and digital media.

A must attend event for all film and television professionals looking to increase their knowledge of digital and social media.  

Attendees will gain insight from digital mentors who will guide you from analog apprentice to digital graduate.

Hone your skills as a digital warrior and participate in conversations around the most relevant, digital media hot buttons: IE – Social TV, WebTV Production, Online Channels and Distribution, CrossPlatform Transmedia and Multi-Screen Branding, Content Marketing and Branded Entertainment, Digital Brand 

Strategy… and more.

Network with industry professionals from: Hill Holiday, IAWTV, Mdialog, UCLA, Sheri Candler, Live Nation LA, eThor Mobile POS, ConverCinema, 140 Conference, Empire Avenue, NAIT, Carazcom, Chronograph Records, Networking Web, Dream2Screen Entertainment, AJPROC, Guru Digital, Digital Alberta, AMPTU, Beakerhead, Doc Alberta, AMPIA, Alberta Film, Calgary and Edmonton Film commision, etc.


          EIFF HEAD BOX  

September 6, 2012 VIEW POST
April 10, 2012 VIEW POST

Fifth-generation Wi-Fi is coming: Are you ready for 802.11ac?

Fifth-generation Wi-Fi technology promises to deliver faster-than-cable speed—without the cables.

By Michael Brown

April 10, 2012 09:32 AM ET

 

PC World - If your business has kept pace with changes in wireless networking, you’ve deployed dual-band routers and client adapters that can stream encrypted data over the airwaves at speeds greater than 100mbps at relatively close range.

But no good deed goes unpunished. New hardware based on the nearly finished 802.11ac standard is about to debut, and it will make your existing wireless infrastructure feel as though it’s mired in molasses.

Though the standards body responsible for defining 802.11ac hasn’t finished dotting all the i’s and crossing all the t’s, semiconductor manufacturersBroadcom and Qualcomm Atheros are already sampling 802.11ac chipsets (Broadcom has labeled its effort “5G Wi-Fi”). Both companies are closely involved in defining the standard, and they promise to deliver firmware updates to correct for any minor changes that may creep into the standard between now and the moment it is ratified (probably later this year or early in 2013).

Wondering how the IEEE moved from 802.11n to 802.11ac? The standards body uses a new letter suffix to identify each new technical paper related to the 802.11 project, so the logical follow-ons to 802.11z were 802.11aa, 802.11ab, and now 802.11ac. At the risk of muddying the waters, there is an 802.11ad standard in the works, but it’s not the next step in mainstream wireless networking. WiGig, as that standard is known, is a short-range, line-of-site technology that uses the 60GHz frequency band to stream media.

Unlike 802.11n networking hardware, which can use either the 2.4GHz or the 5GHz frequency bands, 802.11ac devices will operate exclusively on the 5GHz band. The 2.4GHz band delivers better range, but Wi-Fi data streams that use it must compete with a multitude of other devices that operate at the same frequency—everything from microwave ovens to Bluetooth headsets). The 5GHz band contains many more available channels; and in the 802.11ac standard, each of those channels is 80MHz wide, versus the 40MHz width specified for channels under the 802.11n standard.

What’s more, 802.11ac will use a modulation scheme that quadruples the amount of data that will fit on an encoded carrier signal. The maximum bandwidth per spatial stream in 802.11n is 150 mbps, which means that an 802.11n router outfitted with three transmit and three receive antennas can deliver maximum theoretical throughput of 450 mbps. In contrast, the maximum bandwidth in 802.11ac jumps to 433 mbps per spatial stream, and the maximum number of spatial streams increases from three to eight. So the theoretical maximum throughput on an 802.11ac network will eventually be several times that of gigabit ethernet. First-generation devices, however, will be limited to using either two or three transmit and receive antennas to deliver a theoretical throughput maximum of 866 mbps or 1.3 gbps).

April 10, 2012 VIEW POST

Facebook buys Instagram for 1 Billion Dollars

Facebook ‘likes’ Instagram with $1B price tag

One of the world’s largest photo-sharing networks buys the popular mobile photo service.

by   April 9, 2012 10:11 AM PDT

Instagram users ponder Facebook’s billion dollar bet

Will the Facebook purchase help make for a better online experience for Instagram users?

  • Yes
  • No
  • Undecided
Vote NowView results

Facebook just announced that it is buying Instagram. Mark Zuckerberg posted the announcement on Facebook.

A press release says the transaction is, “approximately $1 billion in a combination of cash and shares of Facebook.” The transaction is expected to close later this quarter, the release says.

Kevin Systrom, CEO of Instagram, sought to reassure Instagram fans who may be concerned about their beloved service. In his own post, he wrote, “It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.”

Here is Zuckerberg’s announcement:

 I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.

More to come.

April 9, 2012 VIEW POST
April 8, 2012 VIEW POST
April 5, 2012 VIEW POST

Social Media Branding

April 5, 2012 VIEW POST

Telling A Brand Story Through Transmedia


by , Mar 26, 2012, 11:13 AM

Transmedia marketing, in which a story is told across a variety of platforms that can include film, television, the Internet, live events and social media, among others, is being used more widely, particularly in the entertainment industry.  It’s one more way that content marketing, which is a primary driver in search engine optimization, is being leveraged not only to get better SEO, but to drive search queries in the first place.

wrote recently about how the team from Bravo’s “Top Chef” franchise used transmedia to increase viewership and improve audience engagement. A more recent example is Ridley Scott’s new film “Prometheus,” which is generating a lot of advance buzz — the film’s trailer, which debuted at Wondercon in Anaheim recently, generated more than 3 million views in the first 48 hours of its release.

The filmmaker and his distributor, 20th Century Fox, are going beyond the traditional trailer and other movie-hyping mechanisms by embracing a transmedia approach to marketing the film.  For instance, they’ve leveraged the uber-cool TED conference and the power of social networks in a really clever way.  At this year’s TED conference, Scott and team were present for a “talk” by entrepreneur Peter Weyland, who spoke to the challenges society faces with the increasing advance of life-controlling technology (think a Siri-cum-Hal type of thing).

Weyland’s talk was an instant hit in a conference full of them. Here’s the catch: Weyland is, in fact, a character from “Prometheus,” played by the actor Guy Pearce, speaking from the year 2023. The video of the “talk” has been a viral sensation.

But that wasn’t all. Folks who were at the Wondercon event received Weyland Industries “business cards,” which drive folks to a YouTube video, “Big Things Have Small Beginnings,” but also to the “corporate” website, www.weylandindustries.com.  Finally, Fox is also promoting the film’s official website and the Prometheus Forum.

All this marketing content, including video, photos, user-generated content, microsites and stuff printed on old-fashion dead trees (not to mention the performance art that was the TED presentation) is making the rounds well before the actual film is due to open in a few months – and generating huge buzz, driving search queries, audience engagement, social sharing and media coverage.  Buzz is the oxygen Hollywood relies on to hit its numbers; opening weekend is crucial to establishing a new film as a hit, and buzz helps to ensure big openers.

Once upon a time, advertisers relied on mainstream media producers to provide the content around which ads units were purchased to promote something. Nowadays, the brand is both the media producer and the advertiser in one. Integrated marketing strategies, moreover, drive search queries, while excellent content ensures great page rank. One hand washes the other.

Increasingly, marketing organizations must not only be great promotional machines, they must also be primary producers of branded content (some even call it brand journalism) to tell stories in which the brand is a player.  Capture the audience’s imagination in ways that avoids overtly hawking your products, and they’ll reward you with the sorts of engagement the media titans are achieving so masterfully.



Read more: http://www.mediapost.com/publications/article/171031/telling-a-brand-story-through-transmedia.html#ixzz1qSiAy37g

March 28, 2012 VIEW POST